AI for Digital Marketing: 32 Best Tools

The digital marketing landscape is undergoing a seismic shift, and the use of AI in digital marketing

is becoming increasingly commonplace. What was once the domain of science fiction—predictive

analytics, hyper-personalized customer journeys, and automated content creation—is now a daily

reality. For businesses aiming to stay competitive, leveraging AI for digital marketing is no longer

an option; it’s an absolute necessity. AI tools are enhancing efficiency, unlocking deeper insights

from data, and delivering return on investment (ROI) at a scale previously unimaginable.

This guide explores the 32 best tools that exemplify the power of AI in digital marketing for 2025.

We will explore platforms across various categories, from content creation and SEO to advertising

and analytics. For each tool, we will detail its function, provide a real-world use case, and outline its

pricing structure, giving you a comprehensive roadmap to integrating AI into your operations.

AI for Digital Marketing: Content Creation &

SEO Tools

Content remains king, but AI is the kingmaker. These tools help create, optimize, and refine content

to capture audience attention and improve search engine rankings.

1. Jasper (formerly Jarvis)

Jasper is an AI content generator that helps you write compelling copy for ads, emails, landing

pages, blog posts, and more. It uses advanced language models to produce human-like text based

on your prompts. This platform is a prime example of using AI for digital marketing to overcome

writer’s block and scale content production significantly.

Real-world Example: A small e-commerce business needs to create product descriptions
for 50 new items, write three blog posts a week, and craft daily social media updates. Using
Jasper, their solo marketer, can generate high-quality drafts for all these tasks in a fraction of
the time, simply by providing key features and desired tones.
Pricing: Plans typically start around $39/month for the Creator tier, with a Pro tier around
$59/month and custom pricing for businesses needing more extensive features and team
collaboration.

2. Surfer SEO

Surfer SEO is a content intelligence tool that helps you plan, write, and optimize content that will

rank on Google. It analyzes top-ranking pages for your target keyword and provides a data-driven

blueprint for your article, including ideal word count, keywords to use, and structural suggestions.

Implementing a tool like this is a strategic application of AI for digital marketing to gain a

competitive edge in search results.

Real-world Example: A B2B software company wants to rank for the keyword “best CRM
for small businesses.” They use Surfer’s Content Editor to guide their writing process,
ensuring they cover all relevant subtopics and use LSI keywords, which helps them
methodically create a piece of content that eventually outranks their competitors.
Pricing: Plans begin at approximately $89/month, scaling up to $299/month and beyond for
agencies and larger teams with higher usage needs.

3. Grammarly Business

While known as a grammar checker, Grammarly’s AI-powered suggestions go far beyond spelling.

It offers style, tone, and clarity adjustments to ensure all marketing communications are professional

, on-brand, and effective. For any team, standardizing communication with this level of AI for

digital marketing ensures brand consistency across all channels.

Real-world Example: A multinational corporation uses Grammarly Business to ensure that
all external communications—from marketing emails to press releases and social media
posts—adhere to the company’s formal and professional style guide, regardless of which
team member is writing.
Pricing: The Business tier is priced per user, starting at around $15 per member/month when
billed annually.

4. Synthesia

Synthesia is a leading AI video generation platform. It allows you to create professional-looking

videos with AI avatars and voiceovers from simple text scripts in over 120 languages. This

technology radically lowers the barrier to video production, a critical component of modern AI for

digital marketing strategies.

Real-world Example: A tech company needs to create a series of training videos for its new
software. Instead of hiring actors and a film crew, they use Synthesia to generate a polished
video series using a consistent AI avatar, saving thousands of dollars and weeks of production time.
Pricing: Personal plans start at $30/month. Corporate plans with more advanced features and
Collaboration is available via custom pricing.

5. Copy.ai

Copy.ai is a versatile AI-powered content creation platform designed to help marketers, writers, and

Business owners generate high-quality copy for a wide array of needs. From blog posts and social

media captions to sales emails and ad copy, its suite of specialized tools and templates streamlines

the entire writing process. The platform’s “Brand Voice” feature allows the AI to learn your specific

tone and style, making it an indispensable tool for teams looking to consistently apply AI for digital

marketing across all their communications.

6. Clearscope

Clearscope is a highly-focused AI content optimization tool that helps writers and SEO professionals

create content that ranks. It analyzes the top search results for a given keyword and produces a clear

, actionable report of relevant terms, headings, and themes to include in your content. Its user-

friendly interface and straightforward grading system (A++, A+, B, etc.) make it an accessible and

effective way to integrate AI for digital marketing into any content workflow.

Real-world Example: A digital marketing agency is tasked with improving the search
ranking of a client’s existing article on “how to brew coffee at home.” They run the article
through a Clearscope report. The tool highlights missing terms like “gooseneck kettle, “
bloom,” and “grind size.” The writer edits the article to include these terms naturally, raising
its content grade from a C+ to an A+ and boosting its ranking potential.
Pricing: Plans start at $170/month for the Essentials plan, which includes one user seat and
10 content reports.

AI for Digital Marketing: Advertising & PPC

Management

AI is revolutionizing paid media by optimizing ad creatives, targeting, and bidding in real-time to

maximize ROI.

7. AdCreative.ai

AdCreative.ai generates conversion-focused ad creatives and social media post creatives in seconds.

You provide your logo, brand colors, and ad text, and its AI engine produces hundreds of high-

performing creative variations for platforms like Facebook, Instagram, and Google. This is a must-

have tool for any performance-focused approach to AI for digital marketing.

Real-world Example: A direct-to-consumer brand running a Black Friday campaign uses
AdCreative.ai to generate 200 different ad variations. They A/B test these creatives to
quickly identify the top performers, leading to a 30% reduction in cost-per-acquisition (CPA).
Pricing: Plans start around $29/month for 10 credits and scale up based on the number of
credits needed.

8. Albert.ai

Albert is an autonomous AI marketing platform that plugs into your existing marketing accounts

(Google Ads, Facebook, etc.) and manages your campaigns for you. It handles bidding, targeting,

budget allocation, and creative analysis across channels. This advanced use of AI for digital

Marketing allows marketers to focus on high-level strategy while the AI handles tactical execution.

Real-world Example: A national retail chain connects Albert.ai to its Google and Meta ad
accounts. Albert autonomously shifts the budget between a “store visits” campaign on
Google and a “catalog sales” campaign on Facebook, based on which is delivering better
results in real-time, maximizing overall campaign ROI without manual intervention.
Pricing: Albert.ai is an enterprise-level solution and operates on a custom pricing model
based on ad spend.

9. Phrasee

Phrasee specializes in AI-powered brand language optimization. It uses a deep learning engine to

generate and optimize subject lines, push notifications, and social media copy that is designed to

drive more clicks, opens, and conversions. Using this form of AI for digital marketing can

significantly lift engagement metrics with scientifically crafted language.

Real-world Example: An online travel agency uses Phrasee to A/B test email subject lines
for its weekly deals newsletter. Phrasee’s AI-generated language consistently outperforms the
human-written control versions, resulting in a 15% increase in open rates.
Pricing: Phrasee is enterprise-grade software with pricing available upon request through a
custom quote.

AI for Digital Marketing: Social Media &

Analytics

AI tools are essential for managing the high volume of conversations on social media and for

extracting meaningful insights from the noise.

10. Sprout Social

Sprout Social is a comprehensive social media management tool with powerful integrated AI

features. Its AI helps identify the best times to post, analyzes incoming messages for sentiment and

urgency, and suggests content ideas based on trending topics. Sprout’s platform is a powerful suite

of AI for digital marketing for any brand serious about its social presence.

Real-world Example: A consumer electronics brand uses Sprout Social’s AI-powered
listening tools to monitor conversations about its latest product. The AI flags a rising trend
of negative sentiment related to battery life, allowing the product team to address the issue
proactively.
Pricing: Standard plans start at $249/month, with Professional and Advanced tiers offering
more features for $399/month and $499/month, respectively.

11. Brandwatch

Brandwatch is a premier digital consumer intelligence platform that uses AI to analyze millions of

online conversations from social media, forums, and blogs. It helps brands understand consumer

perception, track brand health, and identify market trends. The depth of analysis provided makes it

a cornerstone of AI for digital marketing for enterprise-level market research.

Real-world Example: A fast-food chain uses Brandwatch to track mentions of its brand
versus competitors. The AI-driven analysis reveals that consumers associate a competitor’s
brand with “fresh ingredients,” prompting the chain to launch a new marketing campaign
focused on the quality of its own supply chain.
Pricing: Brandwatch is an enterprise solution with custom pricing starting in the tens of
thousands of dollars per year.

12. Lately

Lately uses AI to learn the voice of your brand and automatically transform long-form content like

blogs, podcasts, and videos into dozens of short, shareable social media posts. This is an incredibly

efficient application of AI for digital marketing that solves the “what to post” problem.

Real-world Example: A B2B thought leader hosts a one-hour webinar. They upload the
transcript to Lately, and the AI generates 50 distinct social media posts from it, complete
with relevant hashtags and CTAs, providing a month’s worth of content from a single asset.
Pricing: Plans start around $29/month, with professional and enterprise tiers offering more
features and content processing capabilities.

13. Flick

Flick is a specialized social media marketing platform whose AI features are tailored to help users

grow on visual platforms like Instagram. The platform provides AI-driven hashtag suggestions, a

caption writer, and post scheduling with analytics that help pinpoint the best times to post. For

brands and creators who rely heavily on Instagram, Flick is a focused AI for digital marketing tool

that can significantly boost reach and engagement.

Real-world Example: A small bakery wants to grow its local following on Instagram.
The owner uses Flick to schedule posts of their daily creations. For each post, Flick’s AI s
uggests a mix of popular local hashtags (e.g., #JaipurFoodies), broad topical hashtags
(#cakedecorating), and niche tags (#customcakesjaipur) to maximize visibility to different
audience segments.
Pricing: After a 7-day free trial, plans start at approximately $14/month for the Solo plan,
scaling to $30/month (Pro) and $70/month (Agency).

14. FeedHive

FeedHive is an AI-powered social media management tool designed for maximum efficiency,

particularly for users active on LinkedIn and X (Twitter). The platform uses AI to analyze your

content and predict its performance, suggest post ideas, and automatically recycle your

best-performing evergreen posts to keep your profile active. This smart automation makes it a

powerful asset for any creator or business owner looking to leverage AI for digital marketing to

build a strong personal brand.

Real-world Example: A busy tech CEO uses FeedHive to manage her LinkedIn presence.
She batch-creates 30 posts at the beginning of the month and schedules them. FeedHive’s
AI determines the optimal time to publish each post, and its recycling feature automatically
re-shares her most engaging “thought leadership” posts every few months, ensuring new
followers see her best content.
Pricing: Plans begin at $19/month for the Creator plan, with a Business plan at $29/month
and agency solutions starting at $99/month.

15. ContentStudio

ContentStudio is a unified content and social media marketing platform that uses AI to assist with

the entire workflow, from discovery to publishing and analytics. Its AI-powered discovery engine

surfaces trending articles and videos in any niche, providing a constant stream of shareable content.

Combined with its AI composer and robust scheduling features, it is a comprehensive AI for digital

marketing solution for agencies and brands.

Real-world Example: A marketing agency manages social media for a portfolio of clients
in different industries. Using ContentStudio, they set up content discovery topics for each
client (e.g., “renewable energy,” “pet care tips”). The AI finds top-performing content, and
the agency’s social media managers use the AI composer to write unique captions for each
client before scheduling the posts for the week.
Pricing: The Starter plan is $25/month. Most businesses opt for the Pro plan at $49/month
or the Agency plan at $99/month for more users and workspaces.

16. Adcreative.ai

Adcreative.ai is a highly specialized AI platform built to generate high-conversion ad creatives and

social media posts at an unprecedented scale. By analyzing your brand’s data and top-performing

ads across the internet, its machine learning model produces hundreds of creative variations tailored

to your goals. This data-first approach makes it an essential tool for any AI for digital marketing

strategy focused on performance and rapid testing.

Real-world Example: An online fashion retailer is preparing for a new season launch.
They upload their product images and key messaging to Adcreative.ai. Within minutes,
the AI generates over 150 unique ad creatives for Facebook and Google Display ads. The
marketing team can then launch multiple A/B tests simultaneously to quickly find the
creative combinations that drive the most sales.
Pricing: Plans are based on a credit system and start at $29/month. Plans for small to
medium-sized businesses typically range from $59/month to $149/month.

17. Revealbot

Revealbot is an ad automation platform for experts running campaigns on Facebook, Google,

Snapchat, and TikTok. It allows marketers to build sophisticated, automated rules using an

AI-assisted engine to manage campaigns with precision. Instead of full autonomy, it empowers

marketers to enforce their expert strategies 24/7, making it a granular and powerful tool for a

technical AI for digital marketing approach.

Real-world Example: The paid acquisition manager for a mobile app sets a rule in
Revealbot for their user acquisition campaigns: “If any ad’s Cost Per Install (CPI)
exceeds $2.50 for more than 48 hours, pause that ad and send me a Slack notification.”
This automates budget protection and ensures they only scale profitable ads.
Pricing: Pricing scales with ad spend. It starts at $99/month for managing up to $10,000 in
monthly ad spend.

18. Omneky

Omneky is an AI-powered creative platform that generates personalized ad creatives and uses data

to iterate on them. It connects to your ad accounts to analyze the performance of every image,

message, and audience segment. It then uses these insights to generate new creatives that are

statistically more likely to perform well, creating a powerful feedback loop. This iterative process

is a hallmark of a sophisticated AI for digital marketing strategy.

Real-world Example: A software company uses Omneky to run LinkedIn ads. The AI
analyzes their initial campaigns and discovers that creatives featuring screenshots of the
dashboard outperform lifestyle images. Omneky then generates a new batch of ads focused
on different dashboard features, further optimizing the campaign for higher-quality lead
generation.
Pricing: Omneky is aimed at performance-driven businesses and agencies, with plans
starting at $499/month.

19. YouScan

YouScan is an AI-powered social media intelligence platform with a unique strength in visual

analytics. Its image recognition technology can identify logos, scenes, objects, activities, and even

demographic information within photos posted online, even when the brand isn’t tagged. This

provides an unfiltered, deep view into how consumers are actually using a product, making it a

cutting-edge research tool in the AI for digital marketing space.

Real-world Example: A major athletic shoe brand uses YouScan to find user-generated
content. The AI scans millions of public Instagram posts and identifies images where their
shoes appear on people who are actually running a marathon, not just wearing them for
fashion. The brand can then use these authentic insights to inform their next “For Serious
Runners” campaign.
Pricing: YouScan offers custom pricing plans tailored to business needs, with starter
packages typically beginning around $500/month.

20. GWI Spark

GWI (GlobalWebIndex) provides deep consumer insights from a massive panel of respondents, and

its platform leverages AI to make this data quickly accessible. With GWI Spark and related AI

features, marketers can ask complex questions in natural language and receive immediate,

data-backed answers about their target audience. This is a crucial application of AI for digital

marketing that grounds creative strategy in robust, quantitative data.

Real-world Example: A streaming service is considering launching a new true-crime
documentary series. Their marketing team uses GWI’s AI-powered interface to ask,
“What are the primary social media platforms and online forums used by people who
watch crime documentaries and also listen to podcasts?” The platform instantly generates a
detailed report, allowing them to precisely target their advertising budget.
Pricing: GWI is an enterprise-level market research platform. Access is sold via an annual
license with custom pricing available upon request, typically starting in the tens of thousands
of dollars per year.

AI for Digital Marketing: Email & Customer

Journey

Personalization is the key to modern email marketing. AI helps deliver the right message to the

right person at the right time.

21. HubSpot Marketing Hub

HubSpot’s platform has deeply integrated AI features across its Marketing Hub. These include

predictive lead scoring, AI-powered A/B testing for emails, and content strategy tools that suggest

topic clusters. HubSpot provides a holistic system for leveraging AI for digital marketing across

the entire customer lifecycle.

Real-world Example: A SaaS company uses HubSpot’s predictive lead scoring to prioritize
its follow-up efforts. The AI analyzes lead behavior and demographic data to assign a score,
allowing the sales team to focus on leads most likely to convert.
Pricing: Starter plans begin at $45/month (billed annually), but to access most AI features,
you’ll need the Professional plan (starting at $800/month) or Enterprise plan ($3,600/month).

22. Optimove

Optimove is a Customer Data Platform (CDP) with a “Relationship Marketing Hub” that uses AI

to orchestrate hyper-personalized customer communications. It maps out individual customer

journeys and uses AI to determine the next best action for each user. This sophisticated use of AI

for digital marketing helps increase customer lifetime value.

Real-world Example: An online fashion retailer uses Optimove to segment its customers.
The AI identifies a group of customers who typically buy shoes. It then triggers a
personalized campaign showcasing the new sneaker collection specifically to this segment,
leading to higher conversion rates than a generic “new arrivals” email.
Pricing: Optimove is an enterprise platform with custom pricing based on the number of
customers and features required.

23. Seventh Sense

Seventh Sense is an AI platform that integrates with HubSpot and Marketo to optimize email send

times. Instead of sending an email blast to everyone at once, it analyzes when each individual

contact is most likely to engage with their email and delivers it at that optimal moment. This niche

but powerful AI for digital marketing tool can dramatically increase open and click-through rates.

Real-world Example: A non-profit organization uses Seventh Sense for its fundraising
campaigns. By delivering donation request emails at the personalized best time for each
donor, they achieve a 25% lift in open rates and a significant increase in total donations.
Pricing: Pricing is based on the number of contacts in your database, typically starting
around $80/month for 10,000 contacts.

24. Intercom

Intercom is a customer communications platform that uses AI-powered chatbots and automation to

engage customers on your website, in your app, and via email. Its AI bot, Fin, can understand

complex queries, resolve customer issues, and qualify leads in real-time. Integrating this level of

AI for digital marketing blurs the line between support, sales, and marketing.

Real-world Example: A subscription box service uses Intercom’s Fin chatbot on its pricing
page. The AI bot answers visitor questions about different plans, helps them choose the right
one, and even captures their email for follow-up, acting as a 24/7 sales assistant.
Pricing: Starter plans begin around $74/month, but access to Fin and more advanced AI
features requires higher-tier plans with custom pricing.

AI for Digital marketing: Broad AI & Creative

Tools

These tools offer broad capabilities that can be applied across many marketing functions, from

brainstorming to visual asset creation.

25. MarketMuse

MarketMuse is an advanced AI-powered platform for content strategy, planning, and optimization.

It moves beyond simple keyword research to analyze your entire website against competitors,

revealing topic gaps and opportunities to build topical authority. By providing data-driven content

briefs and optimization suggestions, MarketMuse serves as a strategic guide, making it one of the

most powerful platforms for using AI for digital marketing to dominate a niche.

Pricing: MarketMuse offers a limited free plan. Paid plans are premium, starting at $149/month for

the Standard tier and scaling up to $399/month for the Team plan, with custom pricing for

enterprises.

Real-world Example: A large travel blog wants to be recognized as the leading online resource for

“solo female travel.” They use MarketMuse to inventory and score their existing content. The AI

identifies that they have weak coverage on “budgeting for solo travel” and “safest destinations,”

then generates detailed briefs for new articles that are designed to rank and establish their expertise.

26. Midjourney

Midjourney is an AI image generator that creates stunning, high-quality images from text prompts.

It is renowned for its artistic and often photorealistic outputs, making it perfect for creating unique

brand imagery, ad creatives, and concept art. This creative application of AI for digital marketing

allows brands to produce bespoke visuals without a photographer or graphic designer.

Real-world Example: A fantasy book author needs a cover for their new novel. They use
Midjourney with the prompt “epic fantasy landscape with a crystal castle under a twin moon
sky, cinematic lighting, hyperrealistic” to generate a breathtaking, unique cover image that
captures the book’s essence.
Pricing: Access is through Discord. Basic plans start at $10/month, with Standard and Pro
plans at $30/month and $60/month offering more fast-generation hours.

27. Zapier

Zapier is a workflow automation tool that now includes AI features. It allows you to connect

thousands of different apps and create automated workflows (Zaps). With Zapier’s AI modules, you

can now parse, format, and summarize text or make decisions within your Zaps. This tool is the glue

that connects your entire AI for digital marketing tech stack.

Real-world Example: A marketing team sets up a Zap: When a new lead fills out a form on
Facebook (Step 1), Zapier’s AI analyzes the form’s “How can we help?” field to determine if
the lead is interested in sales or support (Step 2), and then automatically routes the lead to
either Salesforce or Zendesk accordingly (Step 3).
Pricing: Zapier has a free tier. Paid plans with more tasks and access to premium apps
(including AI features) start at $19.99/month.

28. Lumen5

Lumen5 is an AI-powered video creation platform that specializes in transforming text-based

content into engaging, shareable videos. Users can input a blog post URL or paste text, and

Lumen5’s AI

will automatically summarize the content, select relevant stock footage and images from its library,

and overlay the text to create a polished video. This tool is a perfect example of AI for digital

marketing that helps businesses repurpose content and tap into the power of video with minimal

effort.

Real-world Example: A financial news publication wants to increase its social media
engagement. After publishing an article about market trends, they use Lumen5 to instantly
create a 90-second summary video. The video, complete with dynamic visuals and captions,
is then shared on LinkedIn and X (formerly Twitter), reaching an audience that prefers video
over long-form text.
Pricing: A free Community plan is available for casual users (includes a watermark). Paid
plans start at $19/month (billed annually) for the Basic tier, with higher tiers offering more features and 1080p video quality.

29. Pictory

Pictory uses AI to make video creation and editing fast and simple, targeting creators and marketers

who need to produce short-form video content at scale. Its key features include creating videos from

scripts, turning blog posts into videos, and transcribing long-form videos to automatically create

short, summary “highlight reels.” This streamlined process makes it a highly efficient tool for any

AI for digital marketing strategy focused on video.

Real-world Example: A business coach hosts a weekly one-hour webinar. They upload the
recording to Pictory. The AI transcribes the video, allowing the coach to quickly select the
most impactful quotes and turn them into 15 different 30-second clips, perfectly formatted
for use as Instagram Reels and YouTube Shorts to promote the next webinar.
Pricing: Standard plan starts at $19/user/month. The Premium plan, which includes AI
voice-overs and automatic video highlights, is around $39/user/month when billed annually.

AI for Digital Marketing: Data & Insights Tools

AI’s ability to analyze vast datasets and surface actionable insights is one of its most powerful

applications in marketing.

30. Google Analytics 4 (GA4)

GA4 is fundamentally built around AI and machine learning. Its predictive metrics can forecast

which users are likely to purchase or churn, and its “Insights” feature automatically surfaces

significant trends in your data. Understanding the built-in AI for digital marketing within GA4 is

crucial for any modern analyst.

Real-world Example: An e-commerce manager logs into GA4 and the Insights card alerts
them to an unusual spike in traffic from a specific YouTube video. They investigate, find it’s
an influencer’s review, and can then double down on that relationship and track the ROI from that specific source.
Pricing: Free. A premium enterprise version, Google Analytics 360, is available for very
large businesses.

31. Databox

Databox pulls all your business data into one place, creating beautiful and easy-to-understand

dashboards. Its AI-powered features can provide alerts when a key metric is trending unexpectedly

and offer insights into why performance has changed. This is a practical application of AI for digital

marketing that democratizes data analysis for the whole team.

Real-world Example: A marketing director has a Databox dashboard showing the website
traffic, lead conversions, and ad spend. The AI sends an alert that the conversion rate from
organic traffic has dropped by 15%. This prompts an immediate investigation into a potential
website bug or a recent Google algorithm change.
Pricing: A free-forever plan is available. Paid plans start at $72/month, scaling with the number
of data connections and dashboards needed.

32. Tableau

Tableau is a powerful data visualization and business intelligence platform with growing AI capabilities.

Its “Ask Data” feature allows users to ask questions of their data in natural language, while its

AI-powered “Explain Data” feature helps uncover the “why” behind a specific data point. For deep,

Complex analysis, this is a top-tier AI for a digital marketing tool.

Real-world Example: A large retailer combines sales data, customer demographics, and regional
weather data in Tableau. Using “Explain Data” on a spike in ice cream sales in a particular city,
the AI helps correlate the spike not just with a heatwave, but with a specific local marketing
promotion that ran concurrently.
Pricing: Tableau’s pricing is based on the number of users, starting with Tableau Creator at $75/user/month.

The Future is Now

The integration of AI for digital marketing is not a future trend; it is the current standard for

high-performing teams. These 32 tools represent the cutting edge of what’s possible, enabling

marketers to work smarter, create more personalized experiences, and drive measurable results. By

Strategically adopting these platforms, your business can not only keep pace but also define the

future of its industry.

Click here to find more.

How to use AI for Digital Marketing