How to earn money on TikTok
How to earn money on TikTok
1. Creator Rewards Program
TikTok’s Creator Rewards Program is a feature that helps creators monetize their content. To qualify for the program, TikTokers must:
- Have at least 10,000 followers
- Have at least 100,000 views in the 30 days before joining the program
- Have a TikTok account that isn’t a business account
- Be in good standing with TikTok’s terms of service and community guidelines
- Reside in one of the current eligible countries: the United States, the United Kingdom, Germany, Japan, South Korea, France, and Brazil
If you meet those requirements, simply tap the menu button in your TikTok profile, select TikTok Studio > Creator Rewards Program, and apply.
It’s important to know that not all content is eligible for rewards. Here’s what TikTok specifies as qualifying content:
- Original, high-quality, and at least one minute long
- At least 1,000 views via the For You feed
- Abide by TikTok’s terms of service, community guidelines, creator code of conduct, and copyright policy
- Not a Duet or Stitch, or created with Photo Mode
TikTok is really focusing on high-quality content, so it has additional rewards for content that is well-crafted, engaging, and specialized. Keep this in mind to really amp up your earnings, especially if your TikTok focuses on niche content.
2. Affiliate marketing
Affiliate marketing is a partnership between brands and creators. Brands get exposure to a creator’s following, while creators get a commission through sales or referrals. Creators will often have a unique link that tracks purchases or clicks.
TikTok One is the updated space for creators to connect with brands, making it easy for influencers to find collaborators, organize, and monetize their accounts. There are two ways to join TikTok:
- A brand invites you to collaborate on a campaign
- You apply to a brand campaign
3. Series
From podcasts to Substacks, paywalls are a pretty standard way for creators to monetize their content. TikTok offers its version of paywalled content through Series, which allows creators to gather up to 80 videos ranging from 30 seconds to 20 minutes in length behind a paywall.
Series might include workout videos, cooking videos specialized for certain types of food, or curated DIY content that users can follow along with as you make something.
Series may not be as useful if you have a smaller audience, but it can be good to build toward, especially if you’re finding that some content is performing better than others. You can track insights to understand what type of content may be good for Series.
Similar to the Creator Rewards Program, Series requires that you:
- Be at least 18 years old; if you live in South Korea, you must be at least 19 years old
- Have had a public or business account for 30 days or more
- Have three or more public posts in the last 30 days
- Have 10,000+ followers
- Have posts with 1,000+ views in the past 30 days
- Post original content
- Be in good standing of the community guidelines
If you meet those requirements, you can start using Series by going to the TikTok app, then clicking Profile > Menu > TikTok Studio > Series.
4. Merch
An excellent way to monetize your TikTok success is through selling merchandise. Creators have made merch featuring catchphrases, images, or logos and are selling everything from shirts and hats to stickers. With a number of print-on-demand companies, you can create products without a big overhead cost. This is a great way to promote your TikTok and make money. Check out TikTok couple @allieandsam, who have created merch based on their authentic personalities that represent their lives.
5. TikTok Shop
To go along with your merch, you could also open a TikTok Shop. TikTok does take a percentage of sales, or what they call “referral fees,”—but the ease of in-app purchasing is a great way to pull in sales. If you’re wondering if having a TikTok Shop is worth it, check out Koba Molenaar’s write-up about TikTok Shop fees over at Influencer Marketing Hub.
6. Live gifts
If some of the previous options seem out of reach with your current number of followers or views, you could try going Live, which only requires that you are 18 years or older. When you go live, you’re recording in real time, so followers can tune in and watch what you’re doing. There is no time limit either, so it could be a great option for gamers, live book narration, or any other long-form content.
With Live, viewers have the option to send creators gifts with TikTok coins that equate to a penny all the way up to a couple of hundred dollars.
7. Effect Creator Rewards
This is a slightly different way to earn money on TikTok because it doesn’t depend on creating your video content. Instead, if you’ve found that you love creating effects for other TikTokers to use, Effect Creator Rewards may be a great option. Each effect can earn a maximum of $14,000, which can pay off if you’ve got an eye for it. To start earning, you’ll need to meet these requirements:
- Be at least 18 years old
- Reside in one of the current eligible countries
- Be a Gold, Platinum, or Diamond Badge creator
- Have a minimum of five effects already published
- Have at least three effects used in 1,000 videos (note that videos only count if they use your effect within 90 days of publication, and only one video per user per day counts; that means that if one user creates five videos with your effect in one day, only one of those videos counts toward your 1,000 videos)
- Have your tax and payment details set up
- Click here to find more.
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